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Case Studies
 

At The Marketing Consortium, we have the talent and techniques to target the hearts and minds of your audiences. Our areas of expertise include strategic planning, public relations, advertising, sales promotion and web-based marketing. We know what to say and how to say it.

 
 

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When Carolinas HealthCare System’s research showed low awareness for CMC–Mercy and its services, TMC developed a brand for the hospital, implemented a full range of marketing communications tactics — and generated unprecedented community awareness.
As CMC–University prepared to open its new maternity center, TMC set about to increase patient volume. We created a brand for the new facility, developed an integrated marketing program and introduced the center to the surrounding community.
To attract prospective patients to The Bariatric Center at CMC–Mercy, TMC developed a brand for the program and created a series of compelling ads that built awareness and credibility and drove home the benefits of surgical weight loss.
   
When a breakaway practice set up camp nearby under a confusingly similar name, this practice needed a way to distinguish itself and retain patients. TMC helped with a new name and positioning that played on their history and commitment to the community.
 
Carolinas HealthCare System’s inpatient and outpatient rehabilitation services operated under several identities until they were consolidated and renamed Carolinas Rehabilitation. TMC created awareness for the new brand, along with its facilities and services, increased referrals and introduced several new outpatient facilities.