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Case Studies
 

At The Marketing Consortium, we have the talent and techniques to target the hearts and minds of your audiences. Our areas of expertise include strategic planning, public relations, advertising, sales promotion and web-based marketing. We know what to say and how to say it.

 
 

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TMC created a campaign of direct mail, collateral and image ads to announce the Grand Re-Opening of CMC‑Mercy and its commitment to Planetree, a patient-centered healthcare program. Promoting both expanded healthcare services as well as a series of special events, CMC‑Mercy exceeded its goals of increased public awareness, patient referrals and event attendance.
To introduce The Foot and Ankle Institute at CMC‑Mercy, The Marketing Consortium created print ads, banners and informational brochures. In addition to stimulating a high degree of response and awareness, the campaign also received numerous regional, national and international awards.
As CMC‑University prepared to open its new maternity center, TMC set about to increase patient volume. We created a brand for the new facility, developed an integrated marketing program and introduced the center to the surrounding community.
To attract prospective patients to The Bariatric Center at CMC‑Mercy, TMC developed a brand for the program and created a series of compelling ads that built awareness and credibility and drove home the benefits of surgical weight loss.
   
When a breakaway practice set up camp nearby under a confusingly similar name, this practice needed a way to distinguish itself and retain patients. TMC helped with a new name and positioning that played on their history and commitment to the community.
 
Carolinas HealthCare System’s inpatient and outpatient rehabilitation services operated under several identities until they were consolidated and renamed Carolinas Rehabilitation. TMC created awareness for the new brand, along with its facilities and services, increased referrals and introduced several new outpatient facilities.
When Carolinas HealthCare System’s research showed low awareness for CMC‑Mercy and its services, TMC developed a brand for the hospital, implemented a full range of marketing communications tactics — and generated unprecedented community awareness.